A esfera midiática e o turismo: cenário atual das agências de viagens pós pandemia Covid-19 na cidade de Parnaíba-PI

Abstract

In recent decades, the world has undergone significant transformations driven by economic expansion and technological advancement, especially with the globalization of the internet and the rise of social media. These changes have directly influenced human behavior and various economic sectors, including tourism. In this context, this undergraduate thesis aims to analyze the transformation of the tourism landscape in the city of Parnaíba-PI, through two travel agencies, in light of the use of social media during the pandemic period. To achieve this goal, the author adopted a basic research design, employing an exploratory methodological approach that included bibliographic research and fieldwork, integrating both qualitative and quantitative methods. Data were collected through structured questionnaires applied to representatives of the selected travel agencies. The results indicate that social media became essential tools for the adaptation and survival of travel agencies during the health crisis. Instagram stood out as the main platform used, valued for its practicality, accessibility, and ability to enhance the visibility of services. Agencies intensified their use of these platforms to strengthen customer relationships, promote special offers, and convey information aimed at ensuring tourist safety and well-being. The study concludes that the pandemic accelerated the digitalization process in the tourism sector in Parnaíba, compelling local entrepreneurs to adopt new communication and digital marketing strategies. The strategic use of social media represents not only a response to the pandemic context but also a reconfiguration of how agencies interact with the market and promote their services. Therefore, the study highlights the relevance of social media as effective tools for promoting tourism in the post-pandemic scenario.