Possibilidades de desenvolvimento do segmento de turismo cinematográfico no estado do Piauí

Abstract

This paper looks at audiovisual productions as motivators for tourism, with the general aim of discussing the possibilities for implementing film tourism in the state of Piauí. The specific objectives are: 1) To understand the strategies needed to structure film tourism in Piauí; 2) To identify ways in which the state's public authorities can encourage and stimulate film tourism. The research was qualitative and exploratory in nature, with documentary research as the secondary source and field research as the primary source. The technique of benchmarking processes with the São Paulo audiovisual company (SPCine) and its film commission (São Paulo Film Commission) was employed, together with the use of semi-structured interviews as techniques for collecting information about the member of the Piauí Tourism Department (SETUR), submitting the interview to the categorical content analysis proposed by Bardin (2016). The research revealed that SPCine is effective in attracting audiovisual works through incentive policies and digital marketing, but still has gaps in the development of specific tourism products and in integrating the promotion of works at all stages of production. The representative from the secretariat confirmed the favorable outlook for the development of the segment in the state, projecting that the Piauí Film Commission will be in place by the end of 2025, as stated in the Strategic Tourism Marketing Plan (2024-2027). It is suggested that future research monitor the implementation of the Piauí Film Commission and evaluate its socio economic impacts, as well as the perception of the local community and tourism service providers.