Gestão de crise no turismo: uma análise comunicacional dos estados da rota das emoções na crise do derramamento de óleo no nordeste brasileiro

Abstract

The study searches diagnosticate the comunicational and administratives strategies of Rota das Emoções to minimize the effects come from the environment disaster of oil spill in the coastal zone of Northeast brazilian region. The theoretical framework presents sessions about environment disasters and it ́s effects on tourist destinations, crisis classification and management and crisis communication. It ́s a case study, from a documental and netnographic research with qualitative approach. The data collect happens through images, vídeos and News shared in social mídias like Instagram and oficial websites of Tourism secretary and the Ceará, Piauí and Maranhão ́s states governments to understand the commmunication done by public managers before a big impact environment disaster. The study identified through communication that not all the public agencies analyzed resorted to the official communication channels to informe the public about the strategies introduced int the crisis outline. The public agencies that used the official communication channels issued few informations related to such disaster. Finally, it was identified that wasn ́t joint actions between the three states referentes to counties contamination that composse the tourist zone of Rota das Emoções.